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Three of Westin's ten nearest neighbors by audience shape are luxury apparel brands — Dior at 0.94, Louis Vuitton International at 0.91, and Burberry at 0.91 — sitting alongside a cluster of hotel brands that otherwise dominates the set.
The shape is two-peak. The primary cluster is Hospitality & Lodging: Luxury Hotels leads at 0.99, followed by mid-range hotel brands Sheraton Hotels & Resorts (0.97), Hyatt Regency (0.96), Hilton International (0.94), and Renaissance Hotels (0.92), plus fellow Luxury Hotels subcategory entry Marriott Hotels at 0.94. Seven of the ten neighbors are lodging brands. The second peak is those three apparel neighbors — all operating in the luxury fashion space by subcategory — whose audiences map closely enough to Westin's to rank inside the top 10. The one outlier bridging neither cluster is Sixt Rent-A-Car at 0.94, the lone Car Rental entry in the set, suggesting a travel-behavior thread running through the audience independent of lodging tier or fashion affinity.
The overall picture is an audience shaped by upscale travel and luxury consumption, with enough overlap into high-end fashion to produce a genuine second neighborhood in the similarity graph.
