Wheel of Fortune's nearest audiences are a mix of casual-dining chains, packaged food brands, and daytime or legacy TV — not other game shows.
The shape is flat: the top 10 neighbors span a 28-point range (0.91 to 0.88), with no single entity pulling far ahead of the rest. Outback Steakhouse leads at 0.91, followed closely by Pillsbury at 0.90 and Big Lots at 0.90. Steak 'n Shake sits at 0.89. The first TV Show neighbor, Criminal Minds, arrives fifth at 0.89 — and it shares Wheel of Fortune's own subcategory. Rounding out the top 10 are Rachael Ray (TV Personalities, 0.88), Purex (Home, 0.88), Applebee's Grill + Bar (Restaurant, 0.88), The Bold & The Beautiful (TV Shows, 0.88), and LongHorn Steakhouse (0.88). Tallying the subcategories: four are Restaurants, two are TV Shows, and the remaining four span Food, Grocery and Superstores, Home, and TV Personalities. No other game show appears in the top 10. The dominant pull is casual dining and everyday consumer brands, with legacy broadcast TV as a secondary thread.
This audience shape reflects a broad, mainstream consumer profile that cuts across meal occasions, household staples, and appointment television rather than concentrating around any single content genre.