Playground →
The top 10 neighbors split cleanly into two clusters: fellow bourbon and whiskey brands on one side, and college sports journalists and TV personalities on the other — with no other category represented in the top 10.
The alcohol cluster leads the set. Buffalo Trace scores 0.93, the highest similarity in the top 10, followed closely by Four Roses Bourbon at 0.92 and Maker's Mark at 0.87. Jefferson's Bourbon rounds out this group at 0.85, and Wild Turkey appears at the far end of the top 10 at 0.82. Five of the ten neighbors share Woodford Reserve's own subcategory — Alcohol — making same-kind overlap a real structural feature here.
The second cluster is equally coherent: sports media figures, specifically journalists and TV personalities associated with college basketball and football coverage. Jay Bilas (0.84), Joe Lunardi (0.84), Andy Katz (0.84), Pat Forde (0.83), and Erin Andrews (0.83) occupy positions five through nine — all within a tight band. Three are subcategorized as Journalists; two as TV Personalities. No athletes, no general sports brands, and no entertainment figures appear in the top 10.
The two-peak shape here is unusually clean: bourbon brands and college sports media draw audiences that look nearly identical to Woodford Reserve's, while everything else falls away — suggesting this audience is defined by a specific combination of craft spirits interest and college sports consumption.
