Playground →
The XFL's top 10 nearest neighbors span five different subcategories with no single dominant type — the hallmark of a flat audience shape, where scores compress into a narrow band from 0.87 down to 0.85.
SportsCenter (0.87) and Baker Mayfield (0.87) sit at the top, separated by less than 0.001 from Jimmy John's (0.87) in third. That near-tie between a sports TV show, an NFL quarterback, and a fast-casual sandwich chain signals the defining character of this neighbor set: it is not organized around football content alone. Athletes make up three of the top 10 — Baker Mayfield (0.87), Johnny Manziel (0.87), and Joe Burrow (0.86) — while TV shows account for two (SportsCenter at 0.87 and SportsNation at 0.86). The remaining five slots go to a QSR (Arby's, 0.86), a restaurant brand (Jimmy John's, 0.87), a video game franchise (EASPORTSCollege, 0.85), a TV show outside sports (Big Brother, 0.85), and a wildlife TV personality (Robert Irwin, 0.86). No other Sports Leagues appear in the top 10; the XFL's own subcategory is absent from its nearest neighbors entirely.
The cross-kind composition — athletes, sports media, fast food, and entertainment TV clustered at nearly identical scores — points to an audience defined less by league loyalty than by a broad mainstream American sports-and-casual-entertainment profile.
