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Yard House

Restaurants & Eateries
Casual Dining
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At 0.95, Saks Off Fifth — a department store — is the single strongest pull in Yard House's similarity graph, well ahead of every other neighbor. That gap defines the spike shape here.

The next nine neighbors cluster between 0.89 and 0.86, but the composition of that cluster is the real story. Only two of the top 10 share Yard House's own subcategory of Casual Dining: P.F. Chang's China Bistro at 0.89 and The Cheesecake Factory at 0.88. The remaining seven are apparel and retail brands — Lucky Brand (0.89), Nordstrom Rack (0.88), The North Face (0.88), Pandora (0.87), Sunglass Hut (0.87), PGA TOUR Superstore (0.87), and World Market (0.86). Across subcategories, that's General Apparel, Outdoor and Athletic Apparel, Jewelry and Accessories, Eyewear, and Sporting Goods — a cross-kind cluster that skews heavily toward mid-to-upper-tier retail rather than food and beverage.

The pattern suggests Yard House's audience is shaped less by dining habits than by a broader retail and lifestyle profile — one that aligns more tightly with mall-anchored apparel and accessories brands than with other casual dining chains.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "yard-house", "title": "Yard House", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "resolved": "yard-house", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "saks-off-fifth", "title": "Saks Off Fifth", "category": "Retail", "subcategory": "Department Stores", "similarity": 0.9531, "drivers": [ "J02", "J04", "M03", "H02", "N01" ] }, { "handle": "lucky-brand", "title": "Lucky Brand", "category": "Apparel", "subcategory": "General", "similarity": 0.8894, "drivers": [ "J02", "M03", "N01", "N02", "M01" ] }, { "handle": "p-f-chang-s-china-bistro", "title": "P.F. Chang's China Bistro", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8891, "drivers": [ "J02", "M03", "N01", "M01", "N02" ] }, { "handle": "cheesecake-factory", "title": "The Cheesecake Factory", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.8798, "drivers": [ "J02", "G03", "J04", "N01", "M01" ] }, { "handle": "nordstrom-rack", "title": "Nordstrom Rack", "category": "Apparel", "subcategory": "General", "similarity": 0.878, "drivers": [ "J02", "J04", "G03", "J01", "M03" ] }, { "handle": "north-face", "title": "The North Face", "category": "Apparel", "subcategory": "Outdoor and Athletic Apparel", "similarity": 0.8752, "drivers": [ "J02", "G03", "N01", "N03", "M01" ] }, { "handle": "pandora", "title": "Pandora", "category": "Apparel", "subcategory": "Jewelry and Accessories", "similarity": 0.8714, "drivers": [ "J02", "G03", "N03", "N01", "M01" ] }, { "handle": "sunglass-hut", "title": "Sunglass Hut", "category": "Apparel", "subcategory": "Eyewear", "similarity": 0.8696, "drivers": [ "J02", "G03", "N01", "N02", "M03" ] }, { "handle": "pga-tour-superstore", "title": "PGA TOUR Superstore", "category": "Retail", "subcategory": "Sporting Goods and Outdoor Gear", "similarity": 0.8651, "drivers": [ "J02", "J04", "N01", "M03", "O01" ] }, { "handle": "world-market", "title": "World Market", "category": "Retail", "subcategory": "Home Goods and Furnishings", "similarity": 0.8613, "drivers": [ "J02", "G03", "M03", "M01", "N01" ] } ] }
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