Playground →
LIDS at 0.87 and Cold Stone Creamery at 0.85 form two distinct poles in Zumiez's top 10 — one an apparel-adjacent accessories retailer, the other a dessert chain — signaling that this audience bridges a mall-retail cluster and a food-and-entertainment cluster rather than consolidating around a single kind.
The shape is two-peak. The apparel pole is anchored by LIDS (0.87) and Vans (0.84), both retail brands with strong mall footprints, joined by PacSun (0.82) and Tommy Hilfiger (0.81) — all Apparel subcategories. The second peak runs through Cold Stone Creamery (0.85) and Movies & Theaters (0.82), pointing toward a leisure-and-dining audience pattern. Target (0.81) and Best Buy (0.81) sit between the two poles, representing big-box and electronics retail rather than specialty apparel. Zumiez's own subcategory — General Apparel — appears in PacSun, Tommy Hilfiger, and Tilly's (0.80) within the top 10, so same-kind neighbors are present but do not dominate; the cross-category neighbors are equally prominent. Jewelry & Accessories (0.81) rounds out the set, reinforcing the accessories thread running through the LIDS connection.
Taken together, the top 10 describe an audience whose shape is defined less by a single retail category than by the broader pattern of mall-going behavior — apparel, food, entertainment, and general retail all pulling at comparable strength.
