Playground →
At 0.92, Derrick Rose pulls away from every other neighbor in the Chicago Bulls' top 10 — a gap that defines the spike shape of this audience map. No other neighbor comes within 0.08 of that score, making Rose the clearest structural anchor in the set.
The next four neighbors — Chance The Rapper (0.84), Earvin Magic Johnson (0.82), Jimmy Butler (0.82), and Lupe Fiasco (0.82) — form a tighter cluster that reveals the cross-kind character of this audience. Of the top 10, four are Athletes (Derrick Rose, Earvin Magic Johnson, Jimmy Butler, Scottie Pippen) and three are Musicians and Bands (Chance The Rapper, Lupe Fiasco, ScHoolboy Q). The only other Sports Team in the top 10 is the Chicago White Sox at 0.81 — a local-market signal rather than a basketball-specific one. Rounding out the set are DTLR VILLA (0.80), a footwear brand, and ComEd (0.80), a utility brand — both pointing to a Chicago-rooted geographic layer beneath the sports and music overlap.
The spike on Rose, combined with the heavy musician presence, suggests this audience is shaped as much by Chicago identity and hip-hop culture as by basketball fandom.
