ComEd

The top 10 neighbors for ComEd span five distinct subcategories — TV shows, politicians, sports teams, magazines, and a grocery brand — with no single cluster dominating, which is the defining feature of a broad audience shape.

WGN Morning News is the strongest pull at 0.93, the only TV show in the top 10. From there, the set fans out quickly: two politicians — Mayor Lori Lightfoot at 0.86 and Governor JB Pritzker at 0.83 — sit alongside two Chicago sports teams, the White Sox at 0.84 and the Bulls at 0.80. Three Chicago-focused magazines — Chicago Reader (0.83), Time Out Chicago (0.83), and Chicago Magazine (0.81) — form a tight cluster in the middle of the range. Mariano's, a grocery brand, lands at 0.83, and Jimmy Butler, an athlete, closes the top 10 at 0.73.

The through-line across all ten is geography, not category: local TV, local politicians, local sports franchises, local publications, and a regional grocery chain. ComEd's audience shape is less about what kind of entity it resembles and more about where its audience lives — the top 10 reads as a map of Chicago civic and consumer life.

This broad, locally anchored shape suggests an audience defined primarily by place, with overlap distributed evenly across the institutions and media that serve the same metropolitan footprint.