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At 0.82, the Chicago Bulls are the single dominant pull in Jimmy Butler's top 10 — a gap that defines the spike shape of this audience map.
The next nine neighbors all score between 0.71 and 0.76, a noticeably lower band. Chicago White Sox (0.76) and Derrick Rose (0.75) are the closest followers, and together with the Bulls they establish the core signal: this audience is rooted in Chicago sports fandom. ComEd (0.73), the Chicago-area utility brand, reinforces that geographic concentration — it is the only non-sports, non-media entity in the top five, and its presence suggests the overlap is driven by a Chicago-specific audience base rather than basketball interest alone.
The remainder of the top 10 fills in around sports media and commentary: David Aldridge (0.73) and Dwayne Wade (0.72) are joined by TV personalities Max Kellerman (0.72) and Joy Taylor (0.72), plus local broadcast outlet WGN Morning News (0.71) and NBA journalist J.A. Adande (0.71). Subcategory breakdown across the top 10: three Athletes, two TV Personalities, two Journalists, one Sports Team, one brand (Other), and one TV Show. No other Sports Teams appear in the top 10 beyond the Bulls and White Sox — and both are Chicago franchises.
The overall shape is a Chicago-anchored sports audience with a secondary layer of basketball media, organized tightly around one dominant neighbor.
