Playground →
Two Detroit sports franchises anchor Flagstar Bank's nearest audiences — and the gap between them and everything else defines the shape of this data. The Detroit Red Wings score 0.73 and the Detroit Tigers score 0.72, forming a clear first peak before the field drops off into a more diffuse second cluster.
The shape is two-peak. The sports-team cluster is the stronger pole: Michigan Football (0.70) and the Detroit Lions (0.69) extend it, making Sports Teams the dominant subcategory in the top 10 with four of the ten slots. The second cluster is harder to name by a single subcategory — it spans Fine Wine and Good Spirits (0.71, Alcoholic Beverages), Tim Hortons (0.69, QSR), Price Chopper (0.68, General Grocery Stores), and Tops Friendly Markets (0.67, General Grocery Stores) — regional food and beverage retail with a distinctly Midwest and Great Lakes footprint. Lincoln (0.67, Car Makers) and Jim Harbaugh (0.67, Athletes) round out the ten. No other bank appears in the top 10; Flagstar's nearest audiences are shaped almost entirely by regional sports fandom and local consumer retail rather than by financial services peers.
The overall picture is an audience tightly bound to a specific geography — Detroit and the broader Great Lakes corridor — expressed through sports loyalty and regional brand attachment rather than through category affinity.
