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Inside the NFL

NFL journalists and Philadelphia sports teams dominate the nearest audiences for Inside the NFL — a broad shape with no single standout neighbor pulling far ahead of the rest.

The shape here is genuinely broad: the top similarity score, Jason La Canfora at 0.66, leads a set where the next nine neighbors all fall within a 0.54–0.63 band. SiriusXM NFL Radio (0.63) and The Checkdown (0.62) follow closely, then ProFootballTalk (0.61) and the Philadelphia Eagles (0.61). Tallying the subcategories across the top 10 reveals two clear clusters: NFL-adjacent media (journalists, blogs, podcasts, and radio) and Philadelphia-market sports teams. Ben Simmons (0.58), Joel Embiid (0.58), the Philadelphia Phillies (0.56), and the Philadelphia 76ers (0.56) are all Philadelphia franchises or their athletes — none of them football. Darrelle Revis (0.55) is the only NFL athlete in the top 10, rounding out a set otherwise defined by media channels and a Philadelphia regional footprint.

Inside the NFL's own subcategory — TV Shows — has one other representative in the top 10: Around The NFL sits just outside at position 14 in the broader data, but within the top 10 itself, no other TV Show appears, underscoring that this audience is shaped more by football media consumption habits and Philadelphia team fandom than by the TV show format itself.

The overall picture is an audience that follows NFL coverage closely across multiple platforms while carrying a pronounced Philadelphia-market identity.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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