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Magnuson Independent's nearest audiences span an unusually wide range of categories — QSR, pharmacies, gas stations, footwear, hardware, and automotive — with no single neighbor pulling far ahead of the rest. That breadth is the defining structural feature here.
Similarity scores measure how closely two entities' audience compositions resemble each other. Subway leads at 0.79, the highest score in the top 10, but it is not a dominant spike — the remaining neighbors follow in a gradual descent rather than a sharp drop. Good Neighbor Pharmacy sits at 0.74, followed by Yesway Convenience (0.67) and Suburban Propane (0.67), both classified as Gas Stations. Two Footwear retailers appear — Shoe Sensation (0.67) and Shoe Dept Encore (0.66) — alongside Tractor Supply Co. (0.66) in Home Improvement and Hardware. The only lodging neighbor in the top 10 is Rodeway Inn at 0.66, classified as Budget — a different subcategory from Magnuson Independent's own Mid-range Hotels designation. The remaining top-10 slots go to a miscellaneous services entry and Dollar General (0.63), a Discount Store.
Across the top 10, no single subcategory dominates: the set mixes QSR, pharmacies, gas stations, footwear, hardware, discount retail, and budget lodging. This cross-kind pattern — where the nearest audiences belong overwhelmingly to everyday-errand and value-oriented retail categories rather than to other hotels — suggests the audience for Magnuson Independent properties overlaps most with consumers whose broader brand footprint is defined by accessible, utilitarian spending across small-town and rural retail corridors.
