Onnit Audience Graph • Social Signal

Walt Disney Company is the strongest pull in Onnit's top 10 — and it isn't another fitness brand. At 0.68, the entertainment conglomerate edges out Tony Hawk (0.67) and Mark Hamill (0.66) to lead a neighbor set that has almost nothing to do with Onnit's own subcategory.

The shape is two-peak, and the two clusters are legible. One is built around Disney IP and its orbit: Walt Disney Company at 0.68, Mark Hamill at 0.66, and Foo Fighters at 0.64 — the latter two figures closely associated with that franchise's cultural footprint. The second cluster is broader pop-culture: Tony Hawk (0.67), Hubble (0.63), and Vegas Golden Knights (0.63) represent athletes, research organizations, and sports teams respectively. No other fitness brand appears in the top 10 — the only neighbor sharing Onnit's Fitness subcategory is absent entirely from this set. The cross-kind pattern is the dominant finding: actors, athletes, musicians, and entertainment brands account for the bulk of the top 10, with Disney Parks (0.61), LEGO (0.60), and Star Wars (0.60) reinforcing the Disney-franchise thread, and Disney D23 (0.60) closing out the cluster.

The audience Onnit draws looks far more like a fandom-and-pop-culture crowd than a fitness-first one.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/onnit

{ "handle": "onnit", "title": "Onnit", "category": "Brands", "subcategory": "Fitness", "resolved": "onnit", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "waltdisneyco", "title": "Walt Disney Company", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.6763, "drivers": [ "I05", "E02", "F04", "E01", "C05" ] }, { "handle": "tonyhawk", "title": "Tony Hawk", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.6677, "drivers": [ "E02", "O04", "N02", "N01", "I02" ] }, { "handle": "hamillhimself", "title": "Mark Hamill", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6638, "drivers": [ "N02", "O04", "E02", "N01", "I02" ] }, { "handle": "foofighters", "title": "Foo Fighters", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.6445, "drivers": [ "E02", "O04", "N02", "Q04", "C05" ] }, { "handle": "nasahubble", "title": "Hubble", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.6282, "drivers": [ "I05", "O04", "E02", "Q02", "Q04" ] }, { "handle": "goldenknights", "title": "Vegas Golden Knights", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.6265, "drivers": [ "I05", "E01", "E02", "O04", "N02" ] }, { "handle": "disneyparks", "title": "Disney Parks", "category": "Brands", "subcategory": "Destinations", "similarity": 0.6071, "drivers": [ "I05", "E02", "E01", "C05", "I02" ] }, { "handle": "lego_group", "title": "LEGO", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.6041, "drivers": [ "F04", "E02", "O04", "N01", "N02" ] }, { "handle": "starwars", "title": "Star Wars", "category": "Brands", "subcategory": "Movie Franchises", "similarity": 0.5963, "drivers": [ "O04", "E02", "F04", "N02", "I02" ] }, { "handle": "disneyd23", "title": "Disney D23", "category": "Miscellaneous", "subcategory": "Fan Accounts", "similarity": 0.5955, "drivers": [ "I05", "F04", "E01", "C05", "O04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/onnit

Onnit

Nearest neighbors by audience shape

Raw data