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Poshmark

Poshmark's top 10 sits at the intersection of two distinct audience neighborhoods: gaming and entertainment on one side, military media and government on the other — with no other fashion brand appearing anywhere in the set.

The shape is two-peak. Xbox Live Rewards leads at 0.57, and the gaming cluster extends through id Software (0.53), Power Rangers (0.52), and Dragon Age (0.49) — spanning entertainment brands, a game developer, a TV show franchise, and a video game franchise. The second cluster is built around military-adjacent media and institutions: Navy Times (0.53), U.S. Coast Guard (0.51), and ArmyTimes (0.50). These two neighborhoods don't share an obvious thematic connection to each other or to fashion — which is the structural point. Melissa Joan Hart (0.54) and People Pets (0.55) sit near the top of the list without fitting cleanly into either cluster, suggesting the audience shape is being driven by compositional factors that cut across category lines. Charley's (0.49) rounds out the ten as the sole QSR entry.

The absence of any fashion neighbor in the top 10 means Poshmark's audience composition, by shape, looks less like other fashion properties and more like a cross-section of gaming enthusiasts and military-connected audiences — a structural profile that the wider graph at positions 11–50 may complicate or confirm.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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