Sky Sports Boxing's top 10 neighbors span footwear brands, musicians, game developers, entertainment platforms, and actors — with no single subcategory dominating and scores compressed into a narrow band from 0.70 down to 0.67.
The shape is flat: PUMA (social) leads at 0.70, followed closely by Nicole Scherzinger at 0.70 and SHOWTIME Boxing at 0.70. From there, Konami (0.69), Eva Longoria Baston (0.68), VIZ (0.68), and Bandai Namco US (0.68) continue the descent with no meaningful gap between them. Tallying the subcategories across the top 10: Musicians and Bands accounts for one entry (Nicole Scherzinger), Footwear one (PUMA), Entertainment two (SHOWTIME Boxing, VIZ), Game Developers two (Konami, Bandai Namco US), Actors one (Eva Longoria Baston), Video Game Franchises one (Mortal Kombat 11 Ultimate), Musicians and Bands one more (Travis Scott), and Musicians and Bands again (Doja Cat) — making Musicians and Bands and Game Developers the most represented subcategories, each with two or three entries. Notably, Sky Sports Boxing's own subcategory, News Publishers, appears nowhere in the top 10, and the only boxing-adjacent neighbor is SHOWTIME Boxing at 0.70. The mix of gaming brands, pop musicians, and a footwear label alongside a rival boxing property suggests an audience whose shape is defined less by sport-media consumption than by a broad, cross-category entertainment and lifestyle profile.
The flat distribution here means no single community or content type anchors this audience — it sits at the intersection of several distinct worlds without belonging firmly to any one of them.