Playground →
Eight of Sydney Leroux Dwyer's top 10 neighbors are soccer — and then Build A Bear Workshop and Hobbies, Gifts & Crafts walk in at 0.79 and 0.79.
The shape is broad: scores run from 0.85 down to 0.79 with no single neighbor pulling far ahead of the rest. The core of the cluster is U.S. soccer in nearly every form — fellow athletes Alex Morgan (0.85), Ali Krieger (0.81), Carli Lloyd (0.80), and Clint Dempsey (0.80); the national teams U.S. Soccer MNT (0.83) and U.S. Soccer WNT (0.81); the league Major League Soccer (0.81); and the broadcast property FOX Soccer (0.80). Five of those ten neighbors share Leroux Dwyer's own subcategory (Athletes), and the remaining three are soccer organizations or a soccer TV channel — a tight, same-sport cluster by any measure. What breaks the pattern is the pair of Hobbies Gifts and Crafts entries at the bottom of the top 10, both scoring 0.79. They sit at the same similarity level as the soccer neighbors, suggesting the audience shape that defines this cluster extends meaningfully into family- and gift-oriented retail, not just sport.
The overall picture is an audience tightly organized around U.S. soccer fandom that simultaneously overlaps with a consumer segment drawn to family-oriented retail and hobby brands.
