Playground →
Three mid-range hotel brands appear in Track and Field News's top 10 neighbors — a cross-kind pattern that sits alongside the expected sports figures and signals a broad, diffuse audience shape with no single dominant pull.
The shape is broad: scores descend gradually from Lolo Jones at 0.66 down to Sleep Inn at 0.53, with no single neighbor breaking away from the pack. The top two neighbors are sports-adjacent: Lolo Jones (0.66) and the Olympics (0.62) are both Athletes or Sports Teams subcategories, which aligns with the magazine's subject matter. But positions three, seven, and ten belong to MainStay Suites (0.59), Clarion (0.55), and Sleep Inn (0.53) — all Mid-range Hotels — making that subcategory the second most represented in the top 10. Rounding out the set are Qdoba Mexican Grill (0.57, QSR), March Madness TV (0.57, TV Shows), Giannis Ugo Antetokounmpo (0.57, Athletes), Beachbody (0.55, Fitness), and ESPN Women's Hoops (0.54, TV Channels). Sports Illustrated, the one other Magazine in the top 10, does not appear until well outside this set — no fellow magazine lands in the top 10. The neighbor mix spans athletes, hotel chains, a QSR, a fitness brand, and sports TV properties, with no single subcategory accounting for more than three slots.
The broad shape here reflects an audience that overlaps widely across American sports media and travel-adjacent consumer brands rather than concentrating tightly around any one community.
