USGS

At 0.91, NASA JPL is the dominant pull in USGS's top 10 — a gap of more than four points separates it from the next neighbor, making this a textbook spike structure. The two share the same subcategory (Research Organizations), and no other Research Organization appears in the top 10.

Below that peak, the neighbor set fans out across a surprisingly mixed set of subcategories. Alaska Airlines (0.85) and Hawaiian Airlines (0.80) are the only Airlines in the set. Gavin Newsom (0.84) is the sole Politician. Popular Science (0.80) and Phys.org (0.80) represent science-adjacent publishing — a Magazine and a Website respectively — alongside Dr. Michio Kaku (0.80), an Academic. Starbucks (0.81) is the only food-and-beverage brand in the top 10. Rounding out the set are Dropbox (0.79), a Technology brand, and Casey Neistat (0.79), a TV Personality.

What stands out structurally is how little the top 10 clusters around USGS's own kind. Only NASA JPL shares the Research Organizations subcategory; the remaining nine neighbors span airlines, politicians, science media, a coffee chain, a cloud-storage tool, and a video creator. The spike toward NASA JPL is the defining feature, but the breadth of what follows it signals an audience that extends well beyond the scientific-institution lane.