Playground →
The top 10 neighbors for the San Francisco 49ers span five distinct subcategories — a spread that signals a broad audience shape with no single dominant pull.
The two nearest neighbors are fellow NFL-adjacent Sports Teams: the Los Angeles Chargers at 0.88 and the Las Vegas Raiders at 0.82. After that, the cluster diversifies quickly. Manny Pacquiao (0.82, Athletes) and Golden State Warriors (0.81, Sports Teams) hold the third and fourth positions, followed by Klay Thompson at 0.81 (Athletes). That's five sports-adjacent entities in the top five — but position six is Disneyland Resort at 0.80, a Destinations brand with no sports connection, sitting ahead of the Los Angeles Rams (0.80, Sports Teams) and San Diego Comic-Con (0.79, Events and Awards). Rounding out the top 10 are Kyle Kuzma (0.78, Athletes) and Ming-Na Wen (0.77, Actors) — the only non-sports, non-events entity in the final two slots, alongside musician Zedd at 0.77.
Tallying the top 10: four Sports Teams, three Athletes, one Destinations brand, one Events and Awards organization, one Actor, and one musician. The 49ers' audience shape is predominantly sports-adjacent but bleeds meaningfully into entertainment and pop-culture properties — Disneyland, Comic-Con, and an actor all clearing 0.77 — which distinguishes it from a purely football-focused profile.
This breadth suggests an audience that follows sports as part of a wider West Coast entertainment and pop-culture diet rather than as a narrow single-sport interest.
