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Automotive News

Marketing Channels
Magazines
Playground →Docs

Two automotive titles anchor Automotive News's top 10, but the rest of the neighbor set has almost nothing to do with cars.

Autoweek (0.79) and Autoblog (0.79) are the two peaks in this two-peak shape — the only automotive-adjacent neighbors in the top 10, and the only ones that share the center entity's magazine or auto-media identity. Everything else in the set pulls in a distinctly different direction. CNBC's The Profit (0.70) and the American Management Association (0.70) introduce a business and professional-development cluster, and that pattern holds through the rest of the list: Working Mother (0.69), Lori Greiner (0.69), Cameron L Morrissey (0.67), Mayo Clinic (0.67), Chico's (0.67), and Mari Smith (0.67). By subcategory, the bottom eight neighbors span TV Shows, Education, Magazines, TV Personalities, Authors, Research Organizations, Womens Apparel, and Professionals — a cross-kind mix dominated by business-oriented and professional-lifestyle content rather than automotive media.

The structural picture is a narrow automotive spike at the top, then a sharp drop into a broad professional and lifestyle cluster — suggesting the Automotive News audience is shaped less by general car enthusiasm and more by a business-professional profile that happens to follow the auto industry.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "automotive_news", "title": "Automotive News", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "automotive_news", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "autoweekusa", "title": "Autoweek", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.7935, "drivers": [ "A01", "N03", "A05", "A04", "O04" ] }, { "handle": "therealautoblog", "title": "Autoblog", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7882, "drivers": [ "A01", "O04", "G02", "Q07", "N02" ] }, { "handle": "theprofitcnbc", "title": "CNBC's The Profit", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.697, "drivers": [ "J02", "A01", "F04", "A04", "H04" ] }, { "handle": "amanet", "title": "American Management Association", "category": "Organizations", "subcategory": "Education", "similarity": 0.697, "drivers": [ "J02", "A01", "J01", "A04", "A03" ] }, { "handle": "_workingmother_", "title": "Working Mother", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.6937, "drivers": [ "A01", "J02", "A04", "J01", "N03" ] }, { "handle": "lorigreiner", "title": "Lori Greiner", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6901, "drivers": [ "J02", "A01", "A04", "J01", "H04" ] }, { "handle": "managersdiary", "title": "Cameron L Morrissey", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.6719, "drivers": [ "J02", "A01", "J01", "O04", "J04" ] }, { "handle": "mayoclinic", "title": "Mayo Clinic", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.6697, "drivers": [ "A01", "J02", "J01", "A03", "J04" ] }, { "handle": "chico-s", "title": "Chico's", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.6691, "drivers": [ "J02", "A01", "J01", "A04", "A05" ] }, { "handle": "marismith", "title": "Mari Smith", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.6689, "drivers": [ "J02", "A01", "J01", "A04", "A03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: