Playground →
The top 10 neighbors span five distinct subcategories — no single kind dominates — which is the defining feature of BACARDI's broad audience shape.
The nearest neighbor is Grey Goose at 0.70, followed by Absolut Vodka at 0.62 and Jose Cuervo at 0.60. Those three are fellow Alcohol brands, and Patrón Tequila appears further down at 0.53 — so four of the top 10 share BACARDI's own subcategory. That's a meaningful same-kind cluster, but it accounts for fewer than half the neighbors, which means the other six positions are occupied by something else entirely.
Those six break across Athletes (Chris Bosh, 0.60), TV Personalities (Brooke Burke, 0.60), Sports Teams (Miami Heat, 0.61), Tools and Resources (Daily Health Tips, 0.59), Technology (Bing, 0.58), and Musicians and Bands (Pitbull, 0.56). The Miami Heat and Chris Bosh appearing back-to-back at 0.61 and 0.60 — both with strong South Florida associations — is the most structurally coherent cross-kind signal in the set. The presence of a search engine and a health-tips resource alongside premium spirits brands underscores how wide the audience composition actually runs.
The scores themselves compress into a relatively narrow band (0.70 down to 0.55), consistent with the broad shape: no single neighbor pulls far ahead, and the audience overlaps are distributed rather than concentrated.
This pattern points to an audience that is not defined primarily by category loyalty to spirits, but by a wider lifestyle and entertainment footprint that touches sports, celebrity culture, and general digital consumption.
