Playground →
Budget's top 10 nearest neighbors span five distinct subcategories — no single kind dominates, and the spread runs from budget lodging to auto parts to fast casual dining.
The shape is broad. Days Inn leads at 0.93, and fellow budget-lodging properties Econo Lodge (0.88) and Baymont Inn & Suites (0.86) also appear, as does Super 8 (0.84) — four Budget-subcategory neighbors in the top 10. But the remaining six positions belong to entirely different kinds of entities. Walmart Pharmacy (0.88) and Walmart (0.88) represent pharmacy and big-box retail; Aaron's (0.88) is a furniture store; Parts & Accessories (0.88) and O'Reilly Auto Parts (0.86) are automotive parts and accessories; and Quality Inn (0.87) is the one mid-range hotel in the set. Pizza Hut (0.87) rounds out the top 10 as the sole restaurant subcategory entry. The scores compress tightly — from 0.93 down to 0.86 across the top eight — which is characteristic of a broad shape: no single neighbor pulls far ahead of the rest.
The cross-kind composition is the defining feature here. Budget lodging peers account for only four of the ten neighbors; the other six are drawn from retail, automotive, and dining — a mix that points to an audience whose consumption patterns cut across value-oriented categories well beyond where they sleep.
