Playground →
The top 10 neighbors for Christie's span magazines, news publishers, websites, fitness brands, and a beauty brand — a mix that reflects a consistent audience shape rather than a single dominant pull.
The shape is flat: scores run from Sotheby's at 0.97 down to ARTnews at 0.94, a band of less than four points across all ten positions. Sotheby's is the only neighbor sharing Christie's own subcategory (Other, Brands), making it the lone same-kind match in the top 10. The remaining nine are all cross-kind. Four are magazines: The Real Deal (0.96), Condé Nast Traveler (0.95), NYT Real Estate (0.94), and Wallpaper Magazine (0.94). Two are news publishers: Page Six (0.94) and, tied with Wallpaper, Curbed (0.94) — though Curbed is classified as a website. Rounding out the ten are goop (0.94, Beauty brand), Well+Good (0.94, website), and ARTnews (0.94, magazine).
Tallying subcategories: five of the ten neighbors are magazines, two are websites, one is a news publisher, one is a beauty brand, and one shares Christie's own subcategory. No other auction houses, no finance brands, and no celebrities appear in the top 10. The dominant cluster is upscale print and digital media — real estate, travel, design, and lifestyle titles — with goop and Well+Good signaling a wellness-adjacent overlap that sits alongside the art and luxury publishing core.
The flat shape and tight score band indicate Christie's audience is defined by a coherent, cross-category profile rather than a single gravitational neighbor.
