Playground →
Curbed's top 10 neighbors span websites, magazines, news publishers, fashion brands, a restaurant brand, a beauty brand, and a celebrity professional — no single subcategory dominates, and the scores compress into a narrow band from 0.97 to 0.96.
The shape is flat: Eater leads at 0.97, followed closely by Saveur (0.97) and Esquire (0.96), but no neighbor pulls meaningfully ahead of the pack. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight clustering means Curbed's audience shape is broadly shared across a wide range of editorial and lifestyle properties rather than anchored to any one. Magazines account for three of the top 10 — The Paris Review (0.96), Saveur, and Esquire — while websites claim three more: Eater, Well+Good (0.96), and Eatocracy (0.96). The remaining four are a fashion brand (Shopbop, 0.96), a restaurant brand (Momofuku, 0.96), a beauty brand (goop, 0.96), and a celebrity professional (Eric Ripert, 0.96). Notably, only one neighbor — Eater — shares Curbed's own subcategory of Websites, and the mix skews heavily toward food, culture, and upmarket lifestyle properties rather than architecture or real estate peers.
The flat distribution suggests Curbed's audience is defined less by a single adjacent community than by a broad, culturally engaged readership that circulates across food media, literary magazines, and premium lifestyle brands simultaneously.
