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At 0.88, Military Times is the strongest pull in Veterans Affairs' top 10 — and the neighbor set splits cleanly into two clusters that together define the shape of this audience.
The first cluster is military-branch government entities: U.S. Army (0.84), U.S. Navy (0.81), U.S. Air Force (0.80), National Guard (0.79), and Department of Defense (0.76) all share Veterans Affairs' own subcategory — Government. The second cluster is military-focused media: Military.com (0.87), ArmyTimes (0.78), Stars and Stripes (0.77), and Navy Times (0.70) are all News Publishers or Websites oriented around the same community. These two clusters — military government and military media — account for all ten neighbors, with no crossover into civilian government, general news, or any other domain in the top 10.
The lone outlier in kind is The Exchange (0.78), an Apparel brand, sitting between the two clusters at a score that matches the branch-level military entities — a signal that this audience's shape is defined tightly by the military ecosystem rather than by government services broadly.
The two-peak structure here reflects an audience that moves fluidly between official military institutions and the media infrastructure built to serve them.
