Disney Aulani Audience Graph • Social Signal

Two distinct audience neighborhoods define Disney Aulani's similarity map: one anchored in Disney's own ecosystem, the other in a scattered mix of everyday consumer brands with no obvious thematic connection to a Hawaiian resort.

The shape is two-peak. Disney Parks leads at 0.71, followed closely by Disney Cruise Line at 0.70 — the two clearest poles in the top 10. These are the only travel or destination subcategories in the set; together they form a tight Disney-property cluster at the top. Walt Disney Company (0.64) and Disney D23 (0.60) extend that cluster further, making four of the top 10 neighbors Disney-affiliated entities across Destinations, Travel, Entertainment, and Fan Accounts subcategories.

The second peak is harder to name by theme but clear by structure. Ring (0.68, Home), Microsoft 365 (0.66, Technology), Leslie's Swimming Pool Supplies (0.65, Hobbies Gifts and Crafts), Costco Optical (0.65, Eyewear), and PetSuites (0.65, Pet Care and Services) occupy the middle band — a cross-category cluster of household and lifestyle brands. No other Hotels subcategory appears in the top 10 besides Disney Aulani itself, meaning the audience shape is not defined by resort competitors but by this Disney-fan-plus-suburban-household pairing.

The overall picture is an audience that sits at the intersection of committed Disney brand engagement and broad, homeowner-adjacent consumer behavior.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/disneyaulani

{ "handle": "disneyaulani", "title": "Disney Aulani", "category": "Brands", "subcategory": "Hotels", "resolved": "disneyaulani", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "disneyparks", "title": "Disney Parks", "category": "Brands", "subcategory": "Destinations", "similarity": 0.7131, "drivers": [ "N03", "E01", "A06", "E03", "M01" ] }, { "handle": "disneycruise", "title": "Disney Cruise Line", "category": "Brands", "subcategory": "Travel", "similarity": 0.698, "drivers": [ "A06", "C02", "E01", "N03", "A02" ] }, { "handle": "ring", "title": "Ring", "category": "Brands", "subcategory": "Home", "similarity": 0.6818, "drivers": [ "A06", "N03", "C02", "N02", "E01" ] }, { "handle": "microsoft365", "title": "Microsoft 365", "category": "Brands", "subcategory": "Technology", "similarity": 0.6555, "drivers": [ "A06", "N03", "A03", "M03", "M01" ] }, { "handle": "leslie-s-swimming-pool-supplies", "title": "Leslie's Swimming Pool Supplies", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.652, "drivers": [ "N02", "M03", "M01", "O01", "E01" ] }, { "handle": "costco-optical", "title": "Costco Optical", "category": "Apparel", "subcategory": "Eyewear", "similarity": 0.6506, "drivers": [ "A06", "N02", "E01", "Q05", "B02" ] }, { "handle": "petsuites", "title": "PetSuites", "category": "Services", "subcategory": "Pet Care and Services", "similarity": 0.646, "drivers": [ "A06", "A03", "B01", "N02", "B02" ] }, { "handle": "waltdisneyco", "title": "Walt Disney Company", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.6418, "drivers": [ "E01", "E03", "M01", "C02", "C05" ] }, { "handle": "jiffy-lube", "title": "Jiffy Lube", "category": "Automotive", "subcategory": "Maintenance and Repair Services", "similarity": 0.636, "drivers": [ "N03", "N02", "K01", "M01", "M03" ] }, { "handle": "ciscosecure", "title": "Cisco Secure", "category": "Brands", "subcategory": "Technology", "similarity": 0.6314, "drivers": [ "A06", "N03", "A03", "B01", "M03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/disneyaulani

Disney Aulani

Nearest neighbors by audience shape

Raw data