Playground →
The top 10 neighbors for D Magazine span breweries, restaurants, sports teams, athletes, and a beauty brand — no other magazine appears in the set, and the spread across subcategories is the defining structural feature of this audience.
The shape is broad, meaning no single neighbor dominates; instead, similarity scores descend gradually from Saint Arnold at 0.86 down to Houston Texans at 0.69. The top three — Saint Arnold (Breweries, 0.86), Torchy's Tacos (Restaurant, 0.83), and the Dallas Mavericks (Sports Teams, 0.83) — establish the two dominant subcategory threads that run through the full set: Texas food-and-drink brands and Texas-market sports properties. Luka Doncic (Athletes, 0.80) and Arian Foster (Athletes, 0.74) extend the sports thread, while Pluckers Wing Bar (Restaurant, 0.73) reinforces the dining cluster. Dirk Nowitzki (Athletes, 0.70) and the Houston Astros (Sports Teams, 0.70), Texas Rangers (Sports Teams, 0.69), and Houston Texans round out a neighbor set that is overwhelmingly sports and casual dining — with Kendra Scott (Beauty, 0.69) as the lone outlier subcategory in the top 10. The center entity's own subcategory, Magazines, has zero representatives among the top 10 neighbors, making this a fully cross-kind audience shape.
The broad, cross-kind pattern here points to an audience defined less by media consumption habits and more by a shared regional identity — one that indexes heavily on Texas sports franchises and local food-and-drink culture.
