Duke Men's Basketball Audience Graph • Social Signal

Carolina Basketball sits at 0.94 in Duke Men's Basketball's top 10 — the strongest pull by a wide margin — but the rest of the neighbor set fans out across a strikingly diverse range of categories, confirming the broad shape of this audience.

Similarity here measures how closely two entities' audiences resemble each other in composition. After Carolina Basketball, the next closest neighbors are March Madness TV at 0.90 and DICK'S Sporting Goods at 0.87 — a TV show and a retail brand, not another basketball program. Carolina Panthers (0.85) and CBS Sports (0.84) follow, representing NFL and broadcast sports media respectively. The top 10 then extends into Speedway (0.83, gas stations), NCAA (0.82, sports leagues), SiriusXM The Highway (0.81, radio), Jay Williams (0.81, athletes), and Wingate by Wyndham (0.80, mid-range hotels).

Tallying subcategories across the 10: Sports Teams (2), TV Shows (2), TV Channels (1), Gas Stations (1), Sports Leagues (1), Podcasts and Radio (1), Athletes (1), Mid-range Hotels (1). Only two neighbors share Duke Men's Basketball's own subcategory of Sports Teams — and one of those is the rival program at 0.94. The rest of the cluster is a cross-kind mix of broadcast media, convenience retail, hospitality, and radio, with no single non-sports subcategory dominating.

This broad, category-diverse shape suggests an audience that extends well beyond college basketball fandom into mainstream American sports consumption and everyday consumer behavior.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/dukembb

{ "handle": "dukembb", "title": "Duke Men's Basketball", "category": "Organizations", "subcategory": "Sports Teams", "resolved": "dukembb", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "unc_basketball", "title": "Carolina Basketball", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.936, "drivers": [ "N03", "N02", "P04", "A06", "Q05" ] }, { "handle": "marchmadnesstv", "title": "March Madness TV", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8993, "drivers": [ "N03", "A06", "I01", "E03", "E04" ] }, { "handle": "dicks", "title": "DICK'S Sporting Goods", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.8687, "drivers": [ "N03", "I01", "A06", "P03", "P04" ] }, { "handle": "panthers", "title": "Carolina Panthers", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8467, "drivers": [ "N03", "N02", "Q05", "A06", "M02" ] }, { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8384, "drivers": [ "N03", "P02", "P04", "I01", "A06" ] }, { "handle": "speedway", "title": "Speedway", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.8255, "drivers": [ "N03", "A06", "P04", "I01", "E03" ] }, { "handle": "ncaa", "title": "NCAA", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8186, "drivers": [ "N03", "A06", "I01", "P04", "E03" ] }, { "handle": "sxmthehighway", "title": "SiriusXM The Highway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8104, "drivers": [ "N03", "P04", "N02", "I01", "P02" ] }, { "handle": "realjaywilliams", "title": "Jay Williams", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8054, "drivers": [ "N03", "P04", "P02", "A06", "P06" ] }, { "handle": "wingate-by-wyndham", "title": "Wingate by Wyndham", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.8039, "drivers": [ "N03", "E03", "P04", "A06", "P03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/dukembb

Duke Men's Basketball

Nearest neighbors by audience shape

Raw data