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EdSurge's top 10 neighbors split into two distinct audience neighborhoods: an education-media cluster and a business-author cluster, with neither fully dominating.
The shape is two-peak. On one side, TED-Ed (0.90) and Education Week (0.89) anchor a group of education-oriented entities — joined further down by NEA (0.85), School Library Journal (0.85), and Khan Academy (0.84). Three of these five carry the subcategory Education (Organizations), while the other two are Magazines and a Magazine respectively — all tightly focused on the K–12 and higher-ed media space. On the other side, Daniel Pink (0.89), Simon Sinek (0.88), and Seth Godin (0.83) form a cluster of Authors whose audiences overlap substantially with EdSurge's — suggesting a meaningful share of EdSurge's audience also follows business and leadership writers. U.S. News Education (0.88), a News Publisher, sits between the two peaks, bridging institutional education coverage and professional-development readership. The one structural surprise in the top 10 is Cosmetic Services (0.84), a Services entity with no thematic connection to either cluster — its presence reflects audience shape, not subject matter.
The two-peak pattern reveals an audience that is simultaneously embedded in formal education media and drawn to professional self-improvement content — a combination consistent with a readership of educators who also consume leadership and productivity literature.
