FanDuel Audience Graph • Social Signal

FanDuel's two closest audience neighbors sit on opposite ends of the sports-media spectrum — DraftKings at 0.85 and NFLTradeRumors.co at 0.84 — and no other sports-betting brand appears in the top 10.

The shape here is two-peak: a direct competitor cluster and an NFL-content cluster pull roughly equal weight at the top, then the scores step down together. Around The NFL (0.83) and Randy Moss (0.82) anchor the NFL-content side, while CBS Sports (0.80), Cris Carter (0.79), and ESPN Radio (0.78) extend it into broadcast and radio. Tallying the top 10 by subcategory: three are Athletes (Randy Moss, Cris Carter, Kurt Warner), three are TV Shows or TV Channels (Around The NFL, CBS Sports, ESPN Radio), one is a Website (NFLTradeRumors.co), one is a fellow Sports brand (DraftKings), one is Podcasts and Radio (ESPN Radio), and one is a Musicians and Bands entry — Machine Gun Kelly at 0.77, the sole non-sports, non-media neighbor in the top 10. That outlier aside, the cluster is almost entirely NFL-adjacent media and former NFL players turned analysts, with DraftKings as the lone direct-category peer.

The overall picture is an audience defined by deep NFL engagement — fantasy, analysis, and broadcast — with a single competing platform sharing that same shape at the very top.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/fanduel

{ "handle": "fanduel", "title": "FanDuel", "category": "Brands", "subcategory": "Sports", "resolved": "fanduel", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "draftkings", "title": "DraftKings", "category": "Brands", "subcategory": "Sports", "similarity": 0.8491, "drivers": [ "N03", "F04", "D03", "F03", "O01" ] }, { "handle": "nfltrade_rumors", "title": "NFLTradeRumors.co", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8438, "drivers": [ "N03", "D03", "A06", "G03", "F03" ] }, { "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8316, "drivers": [ "N03", "D03", "F03", "F04", "G03" ] }, { "handle": "randymoss", "title": "Randy Moss", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8237, "drivers": [ "N03", "F03", "O01", "P02", "N04" ] }, { "handle": "cbssports", "title": "CBS Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7976, "drivers": [ "N03", "P02", "F04", "A06", "E06" ] }, { "handle": "criscarter80", "title": "Cris Carter", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7884, "drivers": [ "N03", "F03", "P02", "G03", "D03" ] }, { "handle": "espnradio", "title": "ESPN Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7834, "drivers": [ "N03", "F03", "P02", "G03", "D03" ] }, { "handle": "kurt13warner", "title": "Kurt Warner", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7788, "drivers": [ "N03", "F03", "G03", "L02", "Q01" ] }, { "handle": "nfltotalaccess", "title": "NFL Total Access", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.774, "drivers": [ "N03", "F04", "D03", "F03", "J02" ] }, { "handle": "machinegunkelly", "title": "Machine Gun Kelly", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7711, "drivers": [ "N03", "F03", "O01", "D03", "O02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/fanduel

FanDuel

Nearest neighbors by audience shape

Raw data