Playground →
Hyatt Place's top 10 neighbors span seven distinct subcategories — a broad shape with no single dominant cluster pulling the audience in one direction.
Six of the ten neighbors are fellow Mid-range Hotels: Hilton Garden Inn at 0.94, Homewood Suites by Hilton at 0.90, Courtyard by Marriott at 0.89, SpringHill Suites by Marriott at 0.89, Residence Inn by Marriott at 0.88, and Embassy Suites Hotels at 0.87. That block forms the densest same-kind cluster in the set, confirming that the audience's core shape is shared with the mid-range hotel category broadly. Aloft Hotels (0.87) rounds out the hotel presence, also a Mid-range Hotels subcategory entry.
The remaining three neighbors are where the shape becomes more interesting. Einstein Brothers, a Fast Casual Dining chain, lands at 0.86 — the highest-scoring non-hotel in the top 10. World Market, a Home Goods and Furnishings retailer, follows at 0.86, and REI, a Sporting Goods and Outdoor Gear retailer, closes the set at 0.85. These three represent meaningfully different entity kinds, yet their audience shapes align closely enough to rank inside the top 10. The cross-kind presence of a fast-casual chain and two distinct retail subcategories alongside a dense hotel cluster is the defining structural feature of this neighborhood.
The broad shape here reflects an audience that overlaps strongly with its own category while also extending into active-lifestyle retail and casual dining — a wider footprint than a purely same-kind cluster would suggest.
