Playground →
The top 10 neighbors for Jonathan Adler span news publishers, wellness sites, fitness brands, authors, and a beauty brand — with no other Home brand appearing anywhere in the set.
The shape is flat: scores run from Page Six at 0.97 down to Equinox at 0.95, a band of just two points across ten neighbors. That compression means no single entity dominates; the audience simply looks like a consistent type across very different kinds of entities. Tallying the subcategories: three are Marketing Channels (two News Publishers in Page Six and DealBook, plus one Website in Well+Good), two are Authors (Frank Bruni at 0.96 and Mark Bittman at 0.96), two are Fitness brands (SoulCycle at 0.96 and Equinox at 0.95), one is Beauty (goop at 0.96), one is a Journalist (Andrew Ross Sorkin at 0.95), and one is a Website (Curbed at 0.95). The cross-kind pattern is the defining feature here: this is a Home brand whose nearest audiences are shaped by upscale media consumption, wellness, and literary-adjacent publishing — not by other home or design entities.
The flat, tightly-banded cluster points to an audience defined less by category loyalty than by a particular urban, media-literate lifestyle profile that cuts across retail, fitness, and journalism simultaneously.
