Playground →
At 0.89, the Washington Capitals pull so far ahead of every other neighbor that the shape of Alex Ovechkin's audience is essentially defined by a single franchise. The next closest entry, sports journalist Jon Heyman, sits at 0.80 — a meaningful gap that confirms the spike structure.
The top 10 neighbors break down as follows by subcategory: four Journalists (Jon Heyman at 0.80, Dianna Russini at 0.78, Peter Gammons at 0.77, Jayson Stark at 0.77), one Sports Team (Washington Nationals at 0.79), one Brewery (Flying Dog Brewery at 0.78), one Fast Casual Dining entry (Five Guys at 0.78), one Education organization (TED-Ed at 0.78), and two Athletes (TJ Oshie at 0.77, Bob McKenzie at 0.74). The journalists are notably baseball-beat writers — Heyman, Gammons, Stark — rather than hockey reporters, which makes the cross-sport overlap the most structurally interesting feature below the Capitals spike. The two fellow Athletes in the top 10 are the only neighbors sharing Ovechkin's own subcategory. The presence of Flying Dog Brewery (0.78) and Five Guys (0.78) — both Maryland/D.C.-area brands — alongside the Nationals points to a strong regional Washington footprint shaping the audience composition beyond pure sport.
The overall picture is an audience anchored tightly to one team, then fanning out across D.C.-area institutions and sports-media journalists rather than concentrating within hockey.
