Playground →
At 0.95, the Indianapolis Colts pull further ahead of every other neighbor in the Indiana Pacers' top 10 — a gap that defines the spike shape of this audience map. Similarity here measures how closely two entities' audiences resemble each other in composition; the Colts' score is nearly 0.09 points above the next closest match, signaling that the Pacers' audience is, structurally, a near-perfect overlap with Indianapolis's NFL franchise.
The rest of the top 10 fills in quickly around a clear Midwest sports-and-football core. Jim Irsay (0.86) and the Cincinnati Bengals (0.86) follow, both Athletes and Sports Teams subcategories respectively, reinforcing the NFL-heavy character of the cluster. Cardale Jones (0.84) and AJ Green (0.82) — both Athletes — extend that pattern, while Ohio State Football (0.82) and the Ohio State Buckeyes (0.81) anchor a college sports thread running through the set. The two non-sports entries in the top 10 are Kroger (social) (0.82) and Jimmy John's (0.81) — a grocery chain and a restaurant brand — suggesting that Midwest regional identity, not just basketball fandom, shapes this audience's contours. The Cincinnati Reds (0.80) round out the ten, adding a baseball franchise to what is otherwise a football-dominant neighbor set; no other NBA team appears in the top 10.
The Pacers' audience is defined less by basketball affinity than by a dense Midwest sports ecosystem, with the Colts functioning as its gravitational center.
