Page Six Audience Graph • Social Signal

Page Six's ten nearest neighbors span home décor, wellness, finance news, beauty, and food — a mix that reflects no single dominant category. Similarity here measures how closely two entities' audiences resemble each other in composition; all ten scores fall within a narrow band from 0.96 to 0.97, confirming the flat shape: no single neighbor pulls away from the rest.

Only three of the ten share Page Six's own subcategory of News Publishers: DealBook (0.97), Bloomberg Politics (0.97), and The Daily Beast (0.96). The remaining seven come from entirely different kinds. Jonathan Adler, a home brand, sits at the top of the list (0.97), followed by author Frank Bruni (0.97) and wellness website Well+Good (0.97). Further down, beauty brand goop (0.96), politician Mike Bloomberg (0.96), shopping site Shop TODAY (0.96), and chef Eric Ripert (0.97) round out the set. The dominant subcategories across the ten are News Publishers (3), Websites (2), and a spread of single-entry kinds — Home, Authors, Beauty, Politicians, Professionals.

This pattern suggests Page Six's audience is shaped less by a loyalty to news or gossip as a format and more by a broader upscale-urban consumer profile that it shares with lifestyle brands, financial media, and individual public figures alike.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/pagesix

{ "handle": "pagesix", "title": "Page Six", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "pagesix", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jonathanadler", "title": "Jonathan Adler", "category": "Brands", "subcategory": "Home", "similarity": 0.9696, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "frankbruni", "title": "Frank Bruni", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9692, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9669, "drivers": [ "A02", "G01", "I01", "G03", "J02" ] }, { "handle": "dealbook", "title": "DealBook", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9661, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "bpolitics", "title": "Bloomberg Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9655, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9637, "drivers": [ "A02", "G01", "G03", "J02", "I01" ] }, { "handle": "goop", "title": "goop", "category": "Brands", "subcategory": "Beauty", "similarity": 0.9631, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "mikebloomberg", "title": "Mike Bloomberg", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.962, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] }, { "handle": "shoptoday", "title": "Shop TODAY", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9619, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] }, { "handle": "ericripert", "title": "Eric Ripert", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9617, "drivers": [ "A02", "G01", "J02", "G03", "I01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/pagesix

Page Six

Nearest neighbors by audience shape

Raw data