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Rite Aid Pharmacy

Retail
Pharmacies and Drugstores
Playground →Docs

Rite Aid Pharmacy's audience shape is dominated by Rite Aid, its closest neighbor at 0.927 — and no other pharmacy or drugstore appears in the remaining nine positions.

The shape is a clear spike. Rite Aid at 0.927 sits well above the next closest match, VP Racing Fuels at 0.78, with the rest of the top 10 compressed into a narrow band between 0.76 and 0.72. That second tier is entirely cross-kind: a gas station, a regional grocery chain (Tops Friendly Markets, 0.76), a beauty retailer (Merle Norman Cosmetics, 0.76), two discount store entities (Dollar General and Dollar General, 0.75 and 0.73), a furniture store (Mattress by Appointment, 0.73), a budget lodging chain (Econo Lodge, 0.73), an automotive parts retailer (Purcell Tire & Rubber, 0.72), and a QSR (Long John Silver's, 0.72). The subcategory mix — gas stations, grocery, discount, furniture, hospitality, automotive, fast food — points to an audience defined less by health or pharmacy context and more by a broad value-retail and everyday-errand footprint. The dominant neighbor's near-perfect score suggests the two Rite Aid handles draw essentially the same people; the cross-kind cluster beneath it describes what else that audience looks like.

This audience's shape is anchored to one near-identical entity and then disperses across the everyday-commerce landscape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rite-aid-pharmacy", "title": "Rite Aid Pharmacy", "category": "Retail", "subcategory": "Pharmacies and Drugstores", "resolved": "rite-aid-pharmacy", "k": 10, "shape": "spike", "filter": null, "results": [ { "handle": "rite-aid", "title": "Rite Aid", "category": "Retail", "subcategory": "Pharmacies and Drugstores", "similarity": 0.927, "drivers": [ "N04", "Q05", "O03", "N01", "Q02" ] }, { "handle": "vp-racing-fuels", "title": "VP Racing Fuels", "category": "Convenience & Fuel", "subcategory": "Gas Stations", "similarity": 0.7783, "drivers": [ "N01", "N02", "N04", "K01", "Q05" ] }, { "handle": "tops-friendly-markets", "title": "Tops Friendly Markets", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.7646, "drivers": [ "Q02", "Q05", "N04", "N01", "K04" ] }, { "handle": "merle-norman-cosmetics", "title": "Merle Norman Cosmetics", "category": "Retail", "subcategory": "Beauty and Cosmetics", "similarity": 0.7561, "drivers": [ "N02", "N04", "N01", "Q05", "O03" ] }, { "handle": "dollar-general", "title": "Dollar General", "category": "Big Box", "subcategory": "Discount Stores", "similarity": 0.7547, "drivers": [ "N02", "N01", "N04", "Q05", "M03" ] }, { "handle": "dollargeneral", "title": "Dollar General", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7327, "drivers": [ "Q05", "N04", "O03", "N01", "N02" ] }, { "handle": "mattress-by-appointment", "title": "Mattress by Appointment", "category": "Retail", "subcategory": "Furniture Stores", "similarity": 0.727, "drivers": [ "N02", "N04", "O03", "M01", "Q05" ] }, { "handle": "econo-lodge", "title": "Econo Lodge", "category": "Hospitality & Lodging", "subcategory": "Budget", "similarity": 0.7269, "drivers": [ "N02", "Q05", "N04", "O03", "N01" ] }, { "handle": "purcell-tire-and-rubber", "title": "Purcell Tire & Rubber", "category": "Automotive", "subcategory": "Parts and Accessories", "similarity": 0.7233, "drivers": [ "Q05", "O03", "N04", "M03", "N01" ] }, { "handle": "long-john-silver-s", "title": "Long John Silver's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.7219, "drivers": [ "N04", "O03", "N01", "M03", "O01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: