Playground →
Shakeology's top 10 neighbors span athletes, radio channels, a sporting goods retailer, and a TV show — with only two other fitness brands in the set, making this a notably cross-kind audience shape.
The shape is broad: scores run from 0.79 down to 0.73 with no single dominant neighbor pulling far ahead of the rest. Team Beachbody (0.79) and Beachbody (0.78) are the two fitness-subcategory neighbors, and their presence at the top reflects the shared platform ecosystem. But the field opens up quickly from there. John Elway (0.78) and Kurt Warner (0.77) are both Athletes — a subcategory that accounts for two of the top 10 slots — while SiriusXM The Highway (0.78) and SiriusXM (0.76) represent Podcasts and Radio, a subcategory that claims three of the ten positions when The Joe Rogan Experience (0.73) is included. DICK'S Sporting Goods (0.77) is the lone Outdoors-subcategory brand in the top 10, and Ninja Warrior (0.74) is the lone TV Show. NFLTradeRumors.co (0.74) rounds out the set as a Websites entry.
The dominant thread running through the non-fitness neighbors is sports-adjacent media and NFL-era athletes — an audience that follows active and former football figures and the radio channels that cover them, sitting alongside a fitness brand's core users.
