Playground →
The two strongest pulls in Sleep Inn's top 10 sit on opposite ends of the lodging spectrum — Baymont Inn & Suites at 0.87 and Wingate by Wyndham at 0.85 — but the more structurally interesting finding is how far the neighbor set extends beyond hospitality entirely.
The shape is two-peak, with the lodging cluster forming one pole and a sports-media cluster forming the other. On the lodging side, Microtel Inn and Suites (0.84), Quality Inn (0.81), and Country Inn & Suites by Radisson Americas (0.78) round out a tight band of budget and mid-range hotel brands — Sleep Inn's own subcategory and the Budget subcategory together account for six of the top 10 neighbors. The second pole is anchored by NCAA at 0.84, essentially tied with Microtel, followed by SportsCenter (0.81) and SportsNation (0.78) — both TV Shows in the Marketing Channels category. That puts a sports-league organization and two sports-television properties inside the top 10 alongside the hotel set, with Jimmy John's (0.81) and Cracker Barrel (0.80) bridging the two poles as road-trip-adjacent dining brands.
The audience Sleep Inn draws looks like one that moves through the mid-range lodging corridor and simultaneously tracks college and professional sports media — a pairing that defines the shape more precisely than either cluster does alone.
