Sotheby's Audience Graph • Social Signal

The top 10 neighbors for Sotheby's span magazines, news publishers, a beauty brand, a home brand, a website, and a direct auction-house peer — no single category dominates, and the scores compress into a narrow band from 0.97 down to 0.94.

Christie's sits at the top at 0.97, the only neighbor sharing Sotheby's own subcategory (Other, Brands). Below it, the cluster is defined by upscale print and digital media: The Real Deal (0.95) and NYT Real Estate (0.95) represent real-estate-focused magazines; Town & Country (0.94) and Condé Nast Traveler (0.94) are luxury lifestyle titles. Page Six (0.95) is the one news publisher in the top 10, sitting between those two magazine clusters. goop (0.94, Beauty) and Jonathan Adler (0.93, Home) are the brand-side entries, while Curbed (0.94) and Well+Good (0.93) round out the set as lifestyle websites. Tallying subcategories: five magazines, one news publisher, one website (Curbed), one website (Well+Good), one Beauty brand, one Home brand, and one Other brand — no single subcategory commands the cluster.

The flat shape here reflects an audience that is broadly distributed across upscale media verticals — luxury real estate, lifestyle publishing, and aspirational brands — rather than concentrated around any one kind of entity.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sothebys

{ "handle": "sothebys", "title": "Sotheby's", "category": "Brands", "subcategory": "Other", "resolved": "sothebys", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "christiesinc", "title": "Christie's", "category": "Brands", "subcategory": "Other", "similarity": 0.9742, "drivers": [ "J02", "A02", "G01", "G03", "I01" ] }, { "handle": "trdny", "title": "The Real Deal", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9538, "drivers": [ "J02", "A02", "G01", "I01", "G03" ] }, { "handle": "pagesix", "title": "Page Six", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9488, "drivers": [ "A02", "J02", "G01", "G03", "I01" ] }, { "handle": "nytrealestate", "title": "NYT Real Estate", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9459, "drivers": [ "J02", "A02", "G01", "I01", "G03" ] }, { "handle": "tandcmag", "title": "Town & Country", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9436, "drivers": [ "J02", "A02", "G01", "G03", "I01" ] }, { "handle": "goop", "title": "goop", "category": "Brands", "subcategory": "Beauty", "similarity": 0.9391, "drivers": [ "A02", "J02", "G01", "G03", "I01" ] }, { "handle": "curbed", "title": "Curbed", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9378, "drivers": [ "J02", "A02", "G01", "G03", "I01" ] }, { "handle": "cntraveler", "title": "Condé Nast Traveler", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9356, "drivers": [ "J02", "A02", "G01", "G03", "I01" ] }, { "handle": "jonathanadler", "title": "Jonathan Adler", "category": "Brands", "subcategory": "Home", "similarity": 0.9322, "drivers": [ "A02", "J02", "G01", "G03", "I01" ] }, { "handle": "iamwellandgood", "title": "Well+Good", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9257, "drivers": [ "A02", "G01", "J02", "I01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sothebys

Sotheby's

Nearest neighbors by audience shape

Raw data