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Suburban Extended Stay

Hospitality & Lodging
Mid-range Hotels
Playground →Docs

ESPN is the strongest pull in Suburban Extended Stay's top 10 — at 0.77, it outranks every lodging competitor in the set, including direct mid-range peers. That cross-kind lead is the defining structural fact here.

The shape is broad: scores run from 0.77 down to 0.72 across the top 10, with no single neighbor dominating and no sharp drop-off. The neighbor mix is heavily sports-oriented. After ESPN, the next closest matches are Red Roof Inn (0.76, Budget lodging) and Sleep Inn (0.75, Mid-range Hotels) — the only two lodging properties in the top 10. From there, the list pivots almost entirely to sports media and athletes: SportsCenter (0.74), SportsNation (0.73), the Charlotte Hornets (0.73), Russell Wilson (0.72), and Tyrann Mathieu (0.72). Jimmy John's (0.74) and Kroger (0.73) are the only non-sports, non-lodging entries in the top 10. By subcategory count, Athletes and TV Channels/Shows account for six of the ten neighbors, with Mid-range Hotels and Budget lodging accounting for two more.

The audience this hotel draws looks far more like a sports-media consumer than a typical lodging comparison set would suggest — a broad, sports-saturated shape with only a thin lodging footprint in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "suburban-extended-stay", "title": "Suburban Extended Stay", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "resolved": "suburban-extended-stay", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "espn", "title": "ESPN", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7741, "drivers": [ "I01", "A06", "Q08", "O04", "G03" ] }, { "handle": "red-roof-inn", "title": "Red Roof Inn", "category": "Hospitality & Lodging", "subcategory": "Budget", "similarity": 0.7576, "drivers": [ "Q08", "O04", "F05", "A06", "Q03" ] }, { "handle": "sleep-inn", "title": "Sleep Inn", "category": "Hospitality & Lodging", "subcategory": "Mid-range Hotels", "similarity": 0.7473, "drivers": [ "P03", "A06", "E03", "N03", "F05" ] }, { "handle": "sportscenter", "title": "SportsCenter", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7379, "drivers": [ "I01", "A06", "G03", "G01", "Q01" ] }, { "handle": "jimmyjohns", "title": "Jimmy John's", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7377, "drivers": [ "I01", "A06", "Q01", "P03", "J02" ] }, { "handle": "kroger_social", "title": "Kroger (social)", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7347, "drivers": [ "A06", "I01", "Q08", "Q01", "P03" ] }, { "handle": "sportsnation", "title": "SportsNation", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7282, "drivers": [ "I01", "G03", "O04", "A06", "E06" ] }, { "handle": "hornets", "title": "Charlotte Hornets", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7279, "drivers": [ "F05", "Q03", "Q08", "O04", "N03" ] }, { "handle": "dangerusswilson", "title": "Russell Wilson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7242, "drivers": [ "O04", "I01", "Q08", "Q02", "A06" ] }, { "handle": "mathieu_era", "title": "Tyrann Mathieu", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7227, "drivers": [ "O04", "I01", "Q01", "Q08", "A06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: