Playground →
The Bert Show is the single strongest pull in SweetWater Brewery's top 10 — a podcasts-and-radio property sitting well above every other neighbor at 0.81, while the next closest, The News & Observer, comes in at 0.75. That gap is the defining structural feature of this data.
The shape is a spike: one neighbor dominates, and the rest trail in a descending band. After the top two, the cluster includes Emmanuel Acho (0.74, Athletes), First Lady of the United States (0.73, Government Officials), Google Fiber (0.73, Telecommunications), USA TODAY Sports (0.71, News Publishers), and Jeni's Splendid Ice Creams (0.71, Restaurant). Tallying the subcategories across all 10 neighbors — Podcasts and Radio, News Publishers, Athletes, Government Officials, Telecommunications, News Publishers, Restaurant, Budget lodging, Grocery and Superstores, Government — reveals a cross-kind pattern: not one of the top 10 shares SweetWater's own subcategory (Breweries). Abita Beer, the nearest fellow brewery in the broader results, sits outside the top 10. The audience shape here is built around regional media, civic and government accounts, and sports-adjacent journalism rather than the craft beer category itself.
What this reveals is an audience defined more by a specific regional and civic media diet than by category loyalty — the kind of audience that follows a local radio morning show, a state newspaper, and a government feed alongside a brewery.
