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The top 10 neighbors span five distinct subcategories — Sports Teams, Athletes, TV Channels, Grocery and Superstores, and Restaurant — with no single kind dominating, which is the defining feature of a broad audience shape.
Similarity here measures how closely two entities' audiences resemble each other in composition. Georgia Football sits at 0.99, essentially a mirror image, followed by the Atlanta Braves at 0.94 — the first cross-sport signal and an early indicator that this audience extends well beyond college football. FOX Sports South (0.91) and Food Lion (0.90) then introduce two entirely different entity kinds: a regional TV channel and a grocery chain. That pairing is the structural tell — the audience shape is being pulled by a Southern regional identity as much as by sport. Jalen Hurts (0.90) and Marcus Spears (0.90) are the top athlete neighbors, both subcategorized as Athletes, and they're followed closely by Les Miles (0.89) and Todd Gurley II (0.88) — all coaches or players associated with SEC-adjacent football. Alabama Football (0.88) is the only rival program in the top 10, and Zaxby's (0.88) is the second restaurant brand, reinforcing the regional consumer footprint alongside Food Lion.
Across the top 10, four neighbors are Sports Teams (including Georgia Football), four are Athletes, one is a TV Channel, and one is a Grocery and Superstores brand — a mix that points to an audience defined by SEC-region fandom and the retail and media ecosystem surrounding it.
