Playground →
The top 10 nearest neighbors split into two distinct neighborhoods: the military branch cluster and the military media cluster — and the scores make the bridge explicit.
U.S. Army (0.96) and U.S. Navy (0.94) are the two strongest pulls, with U.S. Marines (0.93) and National Guard (0.91) close behind. All four share the same subcategory — Government — as the U.S. Air Force itself, forming a tight same-kind cluster at the top of the range. Military.com (0.92) sits between the two neighborhoods: a Websites property whose audience shape tracks almost as closely as the branch accounts themselves.
The second neighborhood is composed entirely of News Publishers: ArmyTimes (0.90), Military Times (0.90), Stars and Stripes (0.89), and Navy Times (0.85). These four outlets form a coherent sub-cluster — military-beat journalism whose readership mirrors the branch audiences closely enough to rank in the top 10. Rounding out the set is The Exchange (0.87), the lone non-Government, non-News-Publisher entry: an Apparel/General retailer whose audience shape aligns with the same community.
The two-peak structure here is unusually clean: one peak in the branch accounts (Government), one in the military press (News Publishers), with a retail outlier confirming the audience's coherence across consumption contexts.
