Playground →
The two strongest pulls in Patrick Kane's top 10 sit in entirely different sports: Chicago Blackhawks at 0.90 and Bob Nightengale at 0.89 — one an NHL franchise, the other a baseball journalist. That gap between the second and third neighbors (0.86 for Baseball Prospectus) confirms the two-peak structure: this audience bridges a hockey core and a baseball-media cluster.
The hockey peak is tight and expected. The Blackhawks lead at 0.90, and The Athletic Chicago at 0.82 reinforces the Chicago-market signal. But the baseball peak is the more structurally unusual finding. Four of the top 10 neighbors are baseball journalists — Nightengale (0.89), Jon Morosi (0.86), Ken Rosenthal (0.85), and Peter Gammons at 0.82 — alongside Baseball Reference (0.85) and Baseball Prospectus (0.86), both baseball analytics properties. No other hockey athlete appears in the top 10; Paul Bissonnette and the NHL don't enter until positions well outside the top cluster. The lone non-sports, non-media entry is 3 Floyds Brewing at 0.84 — a craft brewery that sits between the two peaks, suggesting a shared taste profile that cuts across both audience neighborhoods.
The shape reveals an audience that is simultaneously a Chicago hockey following and a baseball-obsessed, analytics-leaning sports media consumer — two distinct communities occupying the same person.
