Around The NFL Audience Graph • Social Signal

Larry Fitzgerald is the single strongest pull in Around The NFL's top 10, scoring 0.92 — higher than any NFL broadcast property in the set. That's the two-peak structure at work: one peak anchors on individual athletes, the other on NFL media properties, and Around The NFL's audience sits squarely between them.

The media-property peak is dense. Sunday Night Football (0.89), NFL on ESPN (0.87), NFLTradeRumors.co (0.87), and NFL Total Access (0.86) form a tight cluster of TV Shows and Websites — all Marketing Channels subcategories, all sharing the same NFL-coverage lane as Around The NFL itself. FOX Sports: NFL (0.85) and NFL Network (0.84) extend that cluster into TV Channels.

The athlete peak runs just below: Cris Carter (0.84) and Kurt Warner (0.83) are both Athletes subcategory, flanking Fitzgerald at the top. These aren't active players — they're former NFL figures with media presences, which likely explains why their audiences overlap so cleanly with a podcast-style NFL show rather than with team accounts.

The one outlier in the top 10 is FanDuel (0.83), a Brands/Sports entry — the only non-media, non-athlete neighbor in the set, signaling that sports-betting audiences are woven into this same shape.

The overall picture is an audience that tracks NFL media infrastructure and legacy player voices in roughly equal measure, with a sports-wagering thread running through both.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/aroundthenfl

{ "handle": "aroundthenfl", "title": "Around The NFL", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "aroundthenfl", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "larryfitzgerald", "title": "Larry Fitzgerald", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9198, "drivers": [ "N03", "I01", "O04", "Q01", "Q02" ] }, { "handle": "snfonnbc", "title": "Sunday Night Football", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8945, "drivers": [ "N03", "I01", "O04", "Q01", "E06" ] }, { "handle": "espnnfl", "title": "NFL on ESPN", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8739, "drivers": [ "N03", "I01", "E06", "Q01", "O04" ] }, { "handle": "nfltrade_rumors", "title": "NFLTradeRumors.co", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8737, "drivers": [ "N03", "I01", "G03", "D03", "G01" ] }, { "handle": "nfltotalaccess", "title": "NFL Total Access", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8642, "drivers": [ "N03", "I01", "F04", "G01", "A02" ] }, { "handle": "nflonfox", "title": "FOX Sports: NFL", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8539, "drivers": [ "N03", "I01", "O04", "Q01", "G01" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8442, "drivers": [ "N03", "I01", "E06", "O04", "A02" ] }, { "handle": "criscarter80", "title": "Cris Carter", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8392, "drivers": [ "N03", "I01", "F03", "O04", "Q01" ] }, { "handle": "fanduel", "title": "FanDuel", "category": "Brands", "subcategory": "Sports", "similarity": 0.8316, "drivers": [ "N03", "D03", "F03", "F04", "G03" ] }, { "handle": "kurt13warner", "title": "Kurt Warner", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8253, "drivers": [ "N03", "I01", "Q01", "E06", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/aroundthenfl

Around The NFL

Nearest neighbors by audience shape

Raw data