Playground →
Two Chicago sports teams sit at the top of the Bears' neighbor set, nearly tied and both pulling above 0.91 — but the second-strongest signal isn't another football franchise.
The shape here is two-peak. Chicago Blackhawks (0.92) and Chicago White Sox (0.91) form the first cluster: fellow Chicago Sports Teams whose audiences overlap with the Bears' at a level well above every other neighbor. The drop to the third neighbor, Chicago Cubs at 0.78, is sharp and marks the boundary between the two peaks. The Cubs anchor a second, looser cluster of Chicago-rooted entities — Javier Báez (0.75), Patrick Kane (0.73), and WGN Morning News (0.73) — that blends individual Athletes with a local TV Show. Rounding out the top 10 are ComEd (0.72), Jake Arrieta (0.70), Anthony Rizzo (0.70), and Lou Malnati's Pizza (0.70). That last pair — a utility brand and a restaurant — signals that the Bears' audience shape is defined as much by Chicago residency as by sport-specific fandom. Seven of the ten neighbors are Sports Teams or Athletes; the other three are a local TV show, a utility, and a pizza chain, all Chicago-based.
The overall picture is a strongly place-defined audience: the Bears draw a crowd whose shape is recognizably Chicago first, multi-sport second, and NFL-specific only at the margins of the top 10.
