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The top 10 neighbors span six distinct subcategories — no single kind dominates — which is the defining feature of Global Times' audience shape.
The shape is broad: scores run from 0.91 down to 0.86 with no sharp drop-off, and the neighbor set crosses category lines freely. South China Morning Post leads at 0.91, followed closely by WSJ China Real Time at 0.90 — both News Publishers, and the two clearest same-kind matches in the set. But the third-closest neighbor is Barclays Bank at 0.88, a Finance brand, and Cointelegraph (Websites, 0.88) sits just behind it. Telegraph Breaking News and Life at Google tie at 0.87 — a News Publisher and a Technology brand sharing the same position. Emirates Airline (Airlines, 0.87), Al Arabiya English (News Publishers, 0.86), FRANCE 24 (News Publishers, 0.86), and Reuters World (News Publishers, 0.86) round out the ten.
Tallying the subcategories: five of the ten neighbors are News Publishers, but Finance, Technology, Airlines, and Websites each claim at least one slot. The non-publisher neighbors — a bank, a crypto outlet, a tech employer brand, and an airline — sit at scores comparable to the wire services and international broadcasters. That parity is the structural signal: the audience Global Times draws looks like the audience for globally oriented financial and technology brands as much as it looks like the audience for international news.
The broad shape reflects an audience defined less by a single content category than by a globally mobile, cross-sector information profile.
