Playground →
At 0.84, Firehouse Subs sits at the top of Jameis Winston's similarity graph — a restaurant brand, not another athlete — signaling that the two peaks in this audience shape are genuinely distinct kinds of entities.
The shape is two-peak: one cluster anchors in football, the other in Southern-regional consumer brands. On the football side, Leonard Fournette (0.82), Marcus Spears (0.79), and Sean Payton (0.76) are all fellow Athletes by subcategory, joined by the Jacksonville Jaguars (0.79) as a Sports Team. Jalen Hurts (0.75) rounds out the NFL-adjacent cluster. The second peak is built around regional consumer brands: Waffle House (0.78) and 247Sports (0.77) sit between the two clusters, while Red Roof Inn (0.75) and First Coast News (0.74) — a budget lodging brand and a Jacksonville-market news publisher — anchor the non-sports end. Across the full top 10, five neighbors are Athletes, two are Restaurants, one is a Sports Team, one is a Budget lodging brand, and one is a News Publisher.
The two-peak structure points to an audience that is simultaneously deep in professional football and rooted in a specific Southern regional footprint — a combination that makes the consumer-brand neighbors as structurally central as the athletic ones.
