Playground →
The top 10 neighbors for Luka Doncic span five distinct subcategories — and no single one dominates — making this a genuinely broad audience shape with no structural spike.
Six of the ten neighbors are Sports Teams (subcategory): Dallas Mavericks at 0.94, Houston Texans at 0.87, Texas Rangers at 0.86, Houston Rockets at 0.85, Houston Astros at 0.84, and Blogging The Boys — a blog — at 0.85. Three neighbors are fellow Athletes: Dirk Nowitzki at 0.89, Arian Foster at 0.86, and Deandre Hopkins at 0.83. The tenth is Pluckers Wing Bar, a restaurant brand, at 0.83.
The geographic signature here is hard to miss at the subcategory level: the sports teams cluster is split between Dallas franchises and Houston franchises, with the athletes skewing toward the same Texas market. Nowitzki is the only other basketball player in the top 10; the remaining athletes are NFL and NFL-adjacent. Blogging The Boys, a Cowboys-focused blog, and Pluckers Wing Bar, a Texas-based chain, reinforce the regional texture without being sports entities themselves. No NBA teams other than the Mavericks appear in the top 10, and no non-Texas sports franchises do either.
The breadth of the shape — scores running from 0.83 to 0.94 across teams, athletes, a blog, and a restaurant — reflects an audience defined less by a single sport or entity type and more by a consistent Texas sports-fan profile.
