WGN Morning News Audience Graph • Social Signal

ComEd is the strongest pull in WGN Morning News's top 10 — a utility brand, not a media outlet, sitting at 0.93 and outpacing every other neighbor.

The shape here is two-peak. The first cluster groups tightly around Chicago-specific civic and local-service brands: ComEd (0.93), Mariano's (0.92), Mayor Lori Lightfoot (0.91), and Governor JB Pritzker (0.90) form a dense band of local institutions — a grocery chain, a utility, and two Illinois politicians. Three Chicago-focused magazines follow closely: Chicago Reader (0.91), Time Out Chicago (0.90), and Chicago Magazine (0.90). This first peak is unmistakably a Chicago civic audience — people who follow local government, local media, and local services as a bundle.

The second, lower peak shifts toward Chicago sports: Chicago White Sox (0.88), Lou Malnati's Pizza (0.79), and Chicago Bulls (0.77) anchor this cluster, with Daily Herald (0.77) bridging back toward local news publishing. No other TV shows appear in the top 10 — WGN Morning News's nearest neighbors are entirely drawn from local brands, politicians, magazines, and sports teams rather than from its own subcategory.

The overall shape is that of a deeply place-specific audience: the people who look most like WGN Morning News viewers are defined by Chicago civic identity across multiple domains, not by television consumption habits.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/wgnmorningnews

{ "handle": "wgnmorningnews", "title": "WGN Morning News", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "wgnmorningnews", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "comed", "title": "ComEd", "category": "Brands", "subcategory": "Other", "similarity": 0.9306, "drivers": [ "Q04", "E03", "G01", "P03", "Q02" ] }, { "handle": "marianosmarket", "title": "Mariano's", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.9188, "drivers": [ "Q04", "G01", "E03", "A02", "H02" ] }, { "handle": "chicagosmayor", "title": "Mayor Lori Lightfoot", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9141, "drivers": [ "Q04", "G01", "E03", "A02", "P03" ] }, { "handle": "chicago_reader", "title": "Chicago Reader", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9056, "drivers": [ "G01", "Q04", "E03", "P03", "A02" ] }, { "handle": "govpritzker", "title": "Governor JB Pritzker", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9027, "drivers": [ "G01", "Q04", "E03", "A02", "P03" ] }, { "handle": "timeoutchicago", "title": "Time Out Chicago", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8984, "drivers": [ "G01", "Q04", "E03", "P03", "A02" ] }, { "handle": "chicagomag", "title": "Chicago Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8953, "drivers": [ "G01", "Q04", "E03", "A02", "P03" ] }, { "handle": "whitesox", "title": "Chicago White Sox", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8751, "drivers": [ "E03", "Q04", "P03", "G01", "Q02" ] }, { "handle": "loumalnatis", "title": "Lou Malnati's Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7879, "drivers": [ "G01", "E03", "Q04", "A02", "H02" ] }, { "handle": "chicagobulls", "title": "Chicago Bulls", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7744, "drivers": [ "Q04", "E03", "Q02", "P03", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/wgnmorningnews

WGN Morning News

Nearest neighbors by audience shape

Raw data